Global Certificate in Account-Based Personalization

Name: Global Certificate in Account-Based Personalization
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The Global Certificate in Account-Based Personalization is a comprehensive course designed to meet the growing industry demand for Account-Based Marketing (ABM) expertise. This course emphasizes the importance of personalization in today's competitive business landscape, where tailored interactions with key accounts can significantly improve customer engagement and drive revenue growth.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in data-driven account-based personalization, enabling them to create effective marketing strategies that resonate with high-value accounts. The curriculum covers various topics, including account selection, content creation, campaign execution, and performance measurement, providing a holistic understanding of the ABM process. Upon completion, learners will be equipped with the necessary skills to excel in ABM roles and related marketing positions, making them highly attractive to potential employers. Stand out in the industry and advance your career with this industry-recognized certification in Account-Based Personalization.

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CourseDetails

• Account-Based Personalization Overview: Understanding the concept, benefits, and key components of Account-Based Personalization (ABP).
• Target Account Selection: Identifying and segmenting high-value accounts based on firmographic, technographic, and behavioral data.
• Persona Development: Creating ideal customer profiles and buyer personas to tailor personalized content and messaging.
• Multi-Channel Orchestration: Coordinating personalized campaigns across marketing, sales, and customer success channels.
• Data-Driven Insights: Leveraging data analytics and AI to uncover insights for improved targeting and engagement.
• Content Creation & Customization: Designing and adapting content for specific accounts, personas, and buying stages.
• Sales Enablement: Equipping sales teams with ABP strategies, tools, and collateral to engage high-value accounts.
• Measurement & Optimization: Tracking and analyzing ABP performance metrics to continuously refine and improve strategies.

CareerPath

The Global Certificate in Account-Based Personalization is designed to equip marketing and sales professionals with the skills to excel in the ever-evolving business landscape. This section showcases relevant statistics using a 3D pie chart, visually representing job market trends, salary ranges, or skill demand in the UK. Account-Based Marketing Managers are in high demand, accounting for 25% of the market. Their role involves developing and implementing targeted marketing campaigns to engage high-value accounts. Data Analysts, making up 20% of the market, collect, process, and interpret complex data to inform marketing strategies. Sales Development Representatives (15%) focus on generating new business opportunities by engaging with potential clients through various channels. Content Marketing Specialists (10%) create and manage valuable content to attract and retain a clearly defined audience. Marketing Automation Specialists (10%) use software platforms to streamline, automate, and measure marketing tasks and workflows. Demand Generation Managers (10%) are responsible for driving awareness and interest in a company's products or services. Field Marketing Managers (10%) design and execute marketing programs at the local or regional level to reach specific audiences and generate leads. This responsive 3D pie chart offers a clear understanding of the career landscape within the Account-Based Personalization field. With a transparent background and no added background color, the focus remains on the data, making it easy to read on all screen sizes.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ACCOUNT-BASED PERSONALIZATION

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London School of International Business (LSIB)

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05 May 2025

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