Executive Development Programme in Brand Positioning Strategy

Name: Executive Development Programme in Brand Positioning Strategy
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The Executive Development Programme in Brand Positioning Strategy is a certificate course designed to empower professionals with the essential skills to create impactful branding initiatives. In today's competitive business landscape, a strong brand positioning strategy is crucial to stand out and attract customers.

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AboutThisCourse

This course focuses on the importance of brand positioning, how it impacts business growth, and how to develop a successful strategy that resonates with the target audience. Enrolling in this programme will equip learners with the latest industry insights, practical tools, and techniques to create and execute effective brand positioning strategies. The course covers a range of topics, including market research, competitive analysis, brand identity, customer experience, and communication strategies. By completing this programme, learners will gain a competitive edge, enhance their career prospects, and be better positioned to lead successful branding initiatives in their organisations. In demand by top employers across industries, this course is ideal for marketing professionals, brand managers, business owners, and anyone looking to advance their career in branding and marketing. By mastering the art of brand positioning, learners can drive business growth, increase customer loyalty, and create a lasting impact in their industry.

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CourseDetails

• Unit 1: Introduction to Brand Positioning Strategy
• Unit 2: Understanding the Target Audience
• Unit 3: Competitive Analysis and Market Research
• Unit 4: Defining Brand Positioning Statements
• Unit 5: Creating a Unique Selling Proposition (USP)
• Unit 6: Implementing Brand Positioning Strategies
• Unit 7: Measuring and Evaluating Brand Positioning Success
• Unit 8: Building and Maintaining Brand Equity
• Unit 9: Brand Differentiation and Innovation
• Unit 10: Case Studies in Successful Brand Positioning

CareerPath

In this Executive Development Programme in Brand Positioning Strategy, we'll cover the essential roles contributing to the success of brand positioning in the UK market. The following roles will be explored in-depth with up-to-date job market trends, salary ranges, and skill demand: 1. **Product Manager**: With a 25% share in the industry, product managers are responsible for developing and implementing brand positioning strategies. They ensure their products meet customer needs and align with market demands. 2. **Brand Manager**: Brand managers contribute 20% to the industry, focusing on maintaining and improving brand image, reputation, and market positioning. They work closely with marketing and creative teams to create consistent brand messaging. 3. **Marketing Manager**: A 20% share in the industry is held by marketing managers, who develop and execute marketing campaigns to promote brand positioning. They collaborate with product and brand managers to ensure consistent communication across channels. 4. **Creative Director**: With a 15% share, creative directors oversee design and creative aspects of branding, ensuring alignment with the brand positioning strategy. They lead teams of designers, copywriters, and other creative professionals. 5. **Digital Strategist**: Representing a 10% share, digital strategists focus on developing and implementing digital marketing strategies that align with the brand positioning goals. They optimize online presence and engagement. 6. **Communications Director**: Also with a 10% share, communications directors manage internal and external communications to ensure consistent messaging and brand positioning. They collaborate with other executives and teams to further brand awareness and reputation. In this comprehensive programme, you'll gain knowledge of the latest trends, best practices, and strategies in brand positioning. With this understanding, you'll be able to excel in your chosen role, drive success, and contribute to the growth of your organisation.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND POSITIONING STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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