Executive Development Programme in Video Marketing for Digital Transformation

Name: Executive Development Programme in Video Marketing for Digital Transformation
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The Executive Development Programme in Video Marketing for Digital Transformation certificate course is a valuable learning opportunity for professionals seeking to excel in the dynamic digital landscape. This programme emphasizes the importance of video marketing in driving digital transformation and business growth.

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AboutThisCourse

With the increasing demand for video content across industries, this course equips learners with essential skills to create compelling narratives, manage video marketing campaigns, and leverage data analytics for continuous improvement. The course content includes video production, storytelling techniques, social media strategies, and video SEO, ensuring a comprehensive understanding of the subject matter. By enrolling in this course, learners can enhance their career prospects and stay ahead of the competition in the ever-evolving digital marketing space. The knowledge and skills gained will empower professionals to lead successful video marketing initiatives and drive digital transformation within their organizations.

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CourseDetails

• Video Production Basics
• Understanding Video Marketing Strategy
• Digital Transformation and Video Marketing
• SEO for Video Content
• Social Media Video Marketing
• Video Analytics and Metrics
• Video Content Planning and Storytelling
• Video Editing Techniques
• Branding and Video Marketing
• Video Marketing Case Studies and Best Practices

CareerPath

In the ever-evolving digital landscape, businesses recognize the importance of adopting video marketing strategies to reach their target audience and boost their online presence. As a result, there's a growing demand for professionals skilled in video marketing and digital transformation. This section highlights the key video marketing roles in demand, emphasizing their relevance in the industry and the corresponding salary ranges. *Digital Marketing Manager*: Responsible for planning, implementing, and monitoring digital marketing campaigns, including video marketing. They require a deep understanding of analytics, SEO, social media, content creation, and email marketing. The average UK salary ranges from £35K to £60K per year. *Video Marketing Specialist*: These professionals focus on creating, editing, and promoting video content for various platforms. They collaborate with creative teams and marketing departments to develop effective video strategies. The average UK salary ranges from £25K to £45K per year. *Content Marketing Manager*: Overseeing the planning, development, and execution of a content marketing strategy, including video content, is the primary responsibility of these managers. They require excellent communication, creativity, and leadership skills. The average UK salary ranges from £30K to £55K per year. *SEO Specialist*: Specializing in search engine optimization, these professionals ensure a strong online presence for businesses by improving website rankings and visibility. They collaborate with content teams to implement SEO best practices in video marketing efforts. The average UK salary ranges from £25K to £45K per year. *Social Media Manager*: These professionals manage a company's social media profiles, engaging with audiences and promoting content, including video marketing campaigns. They require a deep understanding of social media platforms, trends, and analytics. The average UK salary ranges from £22K to £40K per year. The aforementioned roles are essential in the Executive Development Programme for video marketing and digital transformation. Understanding the job market trends, salary ranges, and skill demand in the UK can help professionals and businesses make informed decisions on career advancement and workforce development.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotRegulatedAuthorized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN VIDEO MARKETING FOR DIGITAL TRANSFORMATION

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London School of International Business (LSIB)

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05 May 2025

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