Executive Development Programme in Ad Targeting & Measurement

Name: Executive Development Programme in Ad Targeting & Measurement
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The Executive Development Programme in Ad Targeting & Measurement is a certificate course designed to provide learners with essential skills in ad targeting and measurement, critical in today's data-driven marketing landscape. The course emphasizes the importance of using data to make informed decisions, enabling learners to create more targeted and effective ad campaigns.

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AboutThisCourse

With the growing demand for digital advertising, this course is essential for professionals looking to advance their careers in marketing, advertising, and analytics. Learners will gain hands-on experience with industry-standard tools and techniques, such as Google Analytics, and will develop a deep understanding of ad targeting strategies, measurement metrics, and attribution models. By completing this course, learners will be equipped with the skills and knowledge necessary to create and optimize ad campaigns that drive results, making them valuable assets to any organization. The course is designed and delivered by industry experts, ensuring learners receive a comprehensive and practical education in ad targeting and measurement.

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CourseDetails

• Ad Targeting Fundamentals
• Audience Segmentation and Profiling
• Understanding Customer Data and Analytics
• Programmatic Advertising and Real-Time Bidding
• Cross-Channel Ad Targeting Strategies
• Ad Measurement and Attribution Models
• Key Performance Indicators (KPIs) in Ad Targeting
• Advanced Analytics for Ad Targeting Optimization
• Legal and Ethical Considerations in Ad Targeting

CareerPath

In the ever-evolving landscape of digital marketing, ad targeting and measurement have become essential components of successful campaigns. Professionals with a deep understanding of these concepts can significantly contribute to the growth and profitability of businesses. This section highlights the key roles in the ad targeting and measurement domain, including job market trends, salary ranges, and skill demands in the UK. The Executive Development Programme in Ad Targeting & Measurement is designed to empower professionals with the skills and knowledge needed to excel in these roles. Here are the roles and their respective prominence in the industry: 1. **Digital Marketing Specialist** (35%): Digital marketing specialists are responsible for managing and executing marketing campaigns across various digital channels. They are the backbone of any digital marketing team, and their skills are in high demand in today's digital-first world. 2. **Ad Operations Manager** (25%): Ad operations managers oversee the technical and operational aspects of digital advertising. They work closely with sales, marketing, and creative teams to ensure ad campaigns run smoothly and meet their intended goals. 3. **Data Analyst for Ad Measurement** (20%): Data analysts for ad measurement are responsible for collecting, analysing, and interpreting data from ad campaigns. They use this data to optimize campaigns, improve ROI, and provide valuable insights to stakeholders. 4. **Ad Targeting Strategist** (15%): Ad targeting strategists design and implement ad targeting strategies based on consumer behaviour, demographics, and preferences. They help businesses reach their target audience more effectively and efficiently. 5. **Marketing Analytics Consultant** (5%): Marketing analytics consultants provide strategic guidance to businesses based on data-driven insights. They help businesses make informed decisions about their marketing and advertising strategies, ensuring maximum impact and return on investment. These roles showcase the diverse career paths available within the ad targeting and measurement domain. By enrolling in the Executive Development Programme, professionals can gain the expertise required to advance in these roles and contribute to the success of their organisations.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TARGETING & MEASUREMENT

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London School of International Business (LSIB)

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05 May 2025

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