Certificate in Video Marketing: EdTech Audience Targeting

Name: Certificate in Video Marketing: EdTech Audience Targeting
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The Certificate in Video Marketing: EdTech Audience Targeting is a comprehensive course designed to equip learners with essential skills for career advancement in the EdTech industry. This course focuses on the importance of video marketing and audience targeting, two critical areas of modern digital marketing strategies.

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AboutThisCourse

With the rapid growth of video content consumption and the increasing demand for personalized learning experiences, this course provides learners with the necessary skills to create effective video marketing campaigns that resonate with their target audience. Learners will gain hands-on experience in video production, editing, and analytics, as well as strategies for audience segmentation, targeting, and engagement. This course is ideal for marketing professionals, EdTech entrepreneurs, content creators, and anyone looking to advance their career in the EdTech industry. By completing this course, learners will have a competitive edge in the job market, with a portfolio of video marketing projects and a deep understanding of audience targeting strategies specific to the EdTech industry.

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CourseDetails

• Understanding Video Marketing Basics
• Identifying EdTech Audience Segments
• Creating Targeted Video Content for EdTech
• SEO for Video Marketing in EdTech
• Analyzing Video Marketing Metrics
• Leveraging Social Media for Video Marketing
• Video Marketing Strategy for EdTech
• Storytelling in Video Marketing
• Video Production Techniques for EdTech
• Optimizing Video Content for Different Platforms

CareerPath

* Video Editor (45%): As a video editor, you'll be responsible for assembling recorded footage into a finished product that's ready for broadcast or streaming. * Motion Graphics Designer (25%): Motion graphics designers create animated visuals for video, websites, presentations, and other digital platforms, often using software like Adobe After Effects. * Video Marketing Specialist (20%): Video marketing specialists use video content to promote a business, product, or service, often employing SEO and social media strategies. * Videographer (10%): Videographers capture live events, interviews, and other footage for later editing, usually working in the fields of journalism, marketing, or film production. The EdTech industry is constantly evolving, and having video marketing skills can significantly boost your career. According to recent job market trends in the UK, video editors represent the largest segment of the video marketing job market, followed by motion graphics designers, video marketing specialists, and videographers. The demand for video marketing skills reflects a broader shift towards visual content in digital marketing, with companies increasingly relying on video to engage and inform their audiences. Salary ranges for video marketing roles vary depending on the specific job and location, but UK-based video editors can expect to earn an average of £28,000 per year, while motion graphics designers earn around £30,000, video marketing specialists earn approximately £32,000, and videographers earn roughly £25,000. Keep in mind that these figures can fluctuate depending on factors like experience, education, and the size and type of employer. With the growing importance of video in digital marketing, it's essential to stay up-to-date with the latest trends and technologies in the field. Pursuing a certificate in video marketing can help you gain the skills and knowledge needed to succeed in this exciting and dynamic industry. Whether you're interested in editing, motion graphics, video marketing strategy, or videography, there's never been a better time to explore the possibilities of video marketing and EdTech.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN VIDEO MARKETING: EDTECH AUDIENCE TARGETING

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London School of International Business (LSIB)

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05 May 2025

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