Executive Development Programme in Content Strategy: ROI Focus

Name: Executive Development Programme in Content Strategy: ROI Focus
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The Executive Development Programme in Content Strategy: ROI Focus is a certificate course designed to provide learners with essential skills for career advancement in the content strategy field. This program emphasizes the importance of creating content that drives business results and measures return on investment (ROI).

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AboutThisCourse

In today's digital age, content strategy has become a critical aspect of business success. Companies are investing heavily in content creation, distribution, and measurement to reach their target audience and achieve their marketing goals. As a result, there is a high demand for professionals who can develop and execute effective content strategies that deliver measurable results. This course equips learners with the skills to create and implement data-driven content strategies that align with business objectives. Learners will gain a deep understanding of content strategy frameworks, audience research, content creation, distribution, and measurement. They will also learn how to use data and analytics to optimize content performance and demonstrate ROI. By completing this course, learners will be well-positioned to advance their careers in content strategy and lead successful content teams.

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CourseDetails

• Content Strategy Fundamentals
• Understanding ROI in Content Marketing
• Setting Content Strategy Goals and KPIs
• Conducting Content Audits and Gap Analysis
• Developing Audience Personas and Journey Mapping
• Creating Engaging and Relevant Content
• Content Distribution and Promotion Strategies
• Measuring and Optimizing Content Performance
• Leveraging Data and Analytics for Content Strategy
• Future Trends in Content Strategy and ROI Focus

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN CONTENT STRATEGY: ROI FOCUS

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London School of International Business (LSIB)

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05 May 2025

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