Executive Development Programme Segmentation & Customer Lifetime Value

In today's data-driven world, understanding customer behavior and segmenting them effectively is vital for businesses to succeed. This course focuses on teaching learners how to analyze customer data, segment customers, and measure the lifetime value of each customer. By doing so, learners will be able to create targeted marketing strategies, improve customer engagement, and increase revenue. The demand for marketing professionals with customer analytics skills is on the rise, as businesses seek to optimize their marketing efforts and improve customer relationships. By completing this programme, learners will differentiate themselves in the job market and be well-positioned to take on leadership roles in marketing analytics and customer relationship management.