Executive Development Programme in Strategic Market Research

Name: Executive Development Programme in Strategic Market Research
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The Executive Development Programme in Strategic Market Research is a certificate course designed to equip learners with essential skills for career advancement in the market research industry. This program emphasizes the importance of data-driven decision-making and strategic planning in today's fast-paced business environment.

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AboutThisCourse

The course covers various topics, including market research methodologies, data analysis, and strategic planning. Learners will gain hands-on experience using the latest market research tools and techniques, enabling them to make informed decisions and add value to their organizations. With the increasing demand for market research professionals who can provide actionable insights, this course is perfect for individuals looking to advance their careers in this field. By completing this program, learners will have the skills and knowledge required to succeed in a competitive job market and make meaningful contributions to their organizations' strategic planning efforts.

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CourseDetails

• Strategic Market Research: An Overview
• Market Segmentation and Targeting
• Primary Research Methods in Market Research
• Secondary Research Methods in Market Research
• Quantitative and Qualitative Research
• Data Analysis and Interpretation in Market Research
• Market Trends and Competitor Analysis
• Customer Satisfaction and Loyalty Research
• Product Development and Market Testing
• Communicating Research Findings and Insights

CareerPath

The Executive Development Programme in Strategic Market Research provides comprehensive training for professionals to excel in the ever-evolving market research landscape. With a focus on data-driven decision-making, this programme equips participants with the skills necessary to thrive in various roles. In the UK, the demand for market research and analysis skills is growing, with roles such as Market Research Analyst, Marketing Manager, Business Intelligence Analyst, and Data Scientist leading the way. This 3D pie chart illustrates the relative popularity of these roles, emphasizing the need for strategic market research skills. Market Research Analysts, with their expertise in identifying target audiences, collecting data, and interpreting trends, lead the charge. They account for 65% of the demand within the strategic market research field. Marketing Managers, responsible for planning and executing marketing campaigns, represent 20% of the demand. Their role in bridging the gap between market research insights and marketing strategies is crucial. Business Intelligence Analysts, who specialize in analyzing an organization's internal data to improve decision-making, contribute to 10% of the demand. As data-driven decision-making becomes increasingly important, so does their role. Finally, Data Scientists, focusing on extracting insights from large and complex datasets, account for 5% of the demand. Their skills in advanced analytics and machine learning complement the strategic market research process. By offering in-depth training in strategic market research techniques and methodologies, this Executive Development Programme helps professionals meet the demands of the UK job market and seize exciting career opportunities.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC MARKET RESEARCH

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London School of International Business (LSIB)

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05 May 2025

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