Professional Certificate in Engineering Market Research and Product Strategy

Name: Professional Certificate in Engineering Market Research and Product Strategy
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The Professional Certificate in Engineering Market Research and Product Strategy is a comprehensive course designed to equip learners with crucial skills necessary to excel in the dynamic engineering industry. This program emphasizes the importance of data-driven decision-making and strategic product development, making it highly relevant for engineers seeking career advancement.

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AboutThisCourse

In this course, learners will gain in-depth knowledge of market research techniques, customer segmentation, competitive analysis, and product positioning. They will also develop a deep understanding of the product development lifecycle, from ideation to launch. These skills are in high demand across various engineering sectors, including tech, manufacturing, and energy. By completing this program, learners will be able to conduct effective market research, develop data-driven product strategies, and communicate their insights to stakeholders. These skills are essential for career advancement in engineering and will enable learners to make meaningful contributions to their organizations' success.

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CourseDetails

• Engineering Market Research
• Secondary Research Methods
• Primary Research Methods in Engineering
• Data Analysis for Engineering Market Research
• Product Strategy Basics
• Market Trends and Analysis in Engineering
• Engineering Product Lifecycle Management
• Product Roadmapping and Planning
• Go-to-Market Strategies for Engineering Products
• Metrics and Analytics for Engineering Product Strategy

CareerPath

In the Engineering Market Research and Product Strategy sector, several roles are in demand in the UK. Here are some of the popular job titles, represented in a 3D pie chart, and their respective market shares: 1. **Market Research Analyst**: With a 45% share, these professionals design and implement market research studies to identify market opportunities, trends, and customer needs. 2. **Product Manager**: Holding a 30% share, Product Managers are responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it. 3. **Data Analyst**: With a 15% share, Data Analysts interpret complex digital data to help companies make decisions and develop strategies. 4. **Business Development Manager**: Representing a 10% share, these professionals identify and pursue new business opportunities and partnerships to expand a company's reach. The chart above is interactive and responsive, adapting to various screen sizes while maintaining its visual appeal.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN ENGINEERING MARKET RESEARCH AND PRODUCT STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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