Executive Development Programme in Social Media: Video Marketing Mastery

Name: Executive Development Programme in Social Media: Video Marketing Mastery
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The Executive Development Programme in Social Media: Video Marketing Mastery is a certificate course designed to empower professionals with the latest video marketing strategies and techniques. In the current digital age, video marketing has become a critical aspect of business growth and brand development, making this course increasingly important.

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CourseDetails

• Unit 1: Introduction to Social Media Video Marketing
• Unit 2: Understanding Video Marketing Metrics and Analytics
• Unit 3: Platform-Specific Video Marketing Strategies (Facebook, Instagram, LinkedIn, etc.)
• Unit 4: Leveraging User-Generated Video Content for Brand Engagement
• Unit 5: Video Production Basics for Business (Scripting, Shooting, Editing)
• Unit 6: SEO for Video Content
• Unit 7: Paid Video Advertising on Social Media Platforms
• Unit 8: Measuring and Optimizing Video Marketing ROI
• Unit 9: Future Trends and Innovations in Social Media Video Marketing
• Unit 10: Executive Case Studies in Video Marketing Mastery

CareerPath

In the ever-evolving landscape of social media, businesses are increasingly seeking professionals who can leverage video marketing to drive engagement, increase brand awareness, and generate leads. This section highlights the growing demand for four key roles in the UK's video marketing landscape. 1. **Social Media Manager (25%)** Social Media Managers oversee a company's overall social media strategy, encompassing video content creation and promotion. They need to stay up-to-date with the latest trends and platform features to ensure their brand's content remains fresh and relevant. 2. **Video Marketing Specialist (35%)** Video Marketing Specialists focus solely on video content, creating and editing short-form and long-form videos for various social media platforms. They work closely with Social Media Managers to develop a consistent video strategy aligned with the overall marketing goals. 3. **Content Marketing Manager (20%)** Content Marketing Managers plan, create, and manage a wide range of content types, including videos. They're responsible for ensuring a consistent brand voice and style while delivering valuable information that resonates with their target audience. 4. **Digital Marketing Manager (20%)** Digital Marketing Managers coordinate and oversee all digital marketing efforts, including video marketing. They analyze data, optimize campaigns, and allocate resources to ensure a strong return on investment (ROI) for their marketing spend. By understanding these roles and their respective responsibilities, professionals can make informed decisions about their career paths in the growing field of social media video marketing. The 3D pie chart above provides a visual representation of the job market trends, emphasizing the importance of video marketing skills in today's digital landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA: VIDEO MARKETING MASTERY

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London School of International Business (LSIB)

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05 May 2025

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