Certificate in Engineering Market Research for Consultants

Name: Certificate in Engineering Market Research for Consultants
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The Certificate in Engineering Market Research for Consultants is a comprehensive course designed to equip learners with the essential skills necessary to excel in the demanding field of engineering market research consultancy. In today's fast-paced and competitive business landscape, companies are increasingly relying on market research to make informed decisions, identify new opportunities, and gain a competitive edge.

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AboutThisCourse

As a result, there is a growing demand for professionals who possess a deep understanding of engineering markets and the ability to conduct rigorous market research. This course is specifically designed to meet this demand. It provides learners with a solid foundation in engineering market research techniques and methodologies, as well as the latest tools and technologies used in the industry. Through a combination of lectures, case studies, and hands-on exercises, learners will gain practical experience in conducting market research, analyzing data, and presenting findings to clients. By completing this course, learners will be well-positioned to advance their careers in engineering market research consultancy, where they can help companies make data-driven decisions, identify new opportunities, and achieve their strategic objectives.

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CourseDetails

• Introduction to Engineering Market Research: Understanding the basics, importance, and applications of market research in the engineering industry.
• Market Analysis Techniques: Qualitative and quantitative research methods, data collection, and analysis for engineering market research.
• Competitive Analysis: Identifying and evaluating competitors, market share, and competitive strategies in the engineering sector.
• Customer Segmentation and Profiling: Techniques for segmenting and understanding engineering customers, their needs, and preferences.
• Product Development and Life Cycle: Identifying new product opportunities, product development processes, and managing product life cycles in engineering.
• Marketing Communications and Promotion: Effective strategies for promoting engineering products and services, including digital marketing and advertising.
• Pricing Strategies for Engineering Products: Understanding cost structures, pricing strategies, and profitability analysis for engineering products.
• Sales Forecasting and Trend Analysis: Predicting sales, analyzing market trends, and forecasting demand for engineering products and services.
• Ethics in Engineering Market Research: Ethical considerations, guidelines, and best practices for conducting engineering market research.

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN ENGINEERING MARKET RESEARCH FOR CONSULTANTS

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London School of International Business (LSIB)

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05 May 2025

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