Executive Development Programme Influencer Marketing in a Connected World

Name: Executive Development Programme Influencer Marketing in a Connected World
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The Executive Development Programme in Influencer Marketing in a Connected World is a certificate course designed to empower professionals with the essential skills needed to thrive in the rapidly evolving digital landscape. This programme highlights the importance of influencer marketing in today's interconnected world, where consumers are increasingly influenced by authentic voices and trusted personalities.

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AboutThisCourse

With the growing demand for influencer marketing strategies across industries, this course provides a timely and relevant learning opportunity. It equips learners with the knowledge and tools to design and implement effective influencer marketing campaigns, harnessing the power of data-driven insights and creative storytelling. By completing this programme, professionals can enhance their career prospects and contribute more value to their organizations, staying ahead of the curve in this dynamic and exciting field.

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CourseDetails

• Understanding Influencer Marketing: Overview, Importance, and Trends
• Identifying Influencers: Categories, Characteristics, and Tools
• Building Relationships: Authenticity, Engagement, and Best Practices
• Influencer Marketing Strategies: Aligning Goals, Channels, and Metrics
• Legal and Ethical Considerations: Disclosures, Compliance, and Reputation Management
• Data-Driven Influencer Marketing: Analytics, Insights, and Optimization
• Integrating Influencer Marketing: Multi-Channel Campaigns and Cross-Functional Collaboration
• Case Studies: Success Stories and Lessons Learned
• Future of Influencer Marketing: Emerging Trends, Innovations, and Predictions

CareerPath

The Executive Development Programme Influencer Marketing in a Connected World focuses on providing professionals with the necessary skills and knowledge to excel in the rapidly growing field of influencer marketing. This programme is designed to equip learners with the understanding of the latest trends, strategies, and tools used in the industry. The Google Charts 3D Pie Chart above illustrates the percentage distribution of various influencer marketing roles in the UK, providing insights into the job market trends and skill demand. Here is a brief overview of each role: 1. **Influencer Marketing Manager**: This role is responsible for overseeing and coordinating influencer marketing campaigns to achieve the company's marketing objectives. They work closely with the marketing, sales, and creative teams, as well as with influencers and their management agencies. 2. **Senior Influencer Marketing Strategist**: This position involves creating and implementing influencer marketing strategies, often overseeing multiple campaigns and managing a team of specialists. They are responsible for ensuring that the strategies align with the business goals and are executed effectively. 3. **Influencer Marketing Specialist**: An influencer marketing specialist manages day-to-day campaign activities, including identifying potential influencers, negotiating contracts, and monitoring the performance of campaigns. They also analyze data and report on campaign results to optimize future efforts. 4. **Influencer Marketing Coordinator**: This entry-level role supports the influencer marketing team by conducting research, organizing campaign materials, and maintaining relationships with influencers. They also assist in tracking campaign performance and reporting on results. The UK influencer marketing industry is booming, with an increasing demand for professionals with expertise in this field. According to recent statistics, influencer marketing budgets have risen significantly, and the trend is expected to continue. This growth presents a wealth of opportunities for professionals, particularly those with the right skills and training. The Executive Development Programme Influencer Marketing in a Connected World is designed to help professionals capitalize on this growing demand. By providing a comprehensive understanding of the industry and practical skills in influencer marketing, this programme prepares learners for successful careers in the field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME INFLUENCER MARKETING IN A CONNECTED WORLD

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London School of International Business (LSIB)

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05 May 2025

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