Global Certificate in Public Relations for Product Launch

Name: Global Certificate in Public Relations for Product Launch
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The Global Certificate in Public Relations for Product Launch is a comprehensive course designed to provide learners with essential skills for successful product launches. This certification focuses on the importance of public relations in building brand awareness, managing product perception, and driving product adoption.

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AboutThisCourse

In today's fast-paced and competitive business environment, there is a high industry demand for professionals who can effectively manage product launches. This course equips learners with the skills and knowledge required to excel in this area, increasing their value and competitiveness in the job market. Through this course, learners will gain hands-on experience in creating effective PR strategies, managing media relationships, and leveraging social media for product promotion. They will also learn how to measure and analyze the impact of their PR efforts, ensuring continuous improvement and success in their careers. By the end of this course, learners will have a solid understanding of the best practices and strategies for launching products and building brand awareness. They will be able to demonstrate their expertise in PR for product launches, opening up new career opportunities and advancement in their chosen field.

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CourseDetails

• Product Positioning: Understanding the market, competition, and target audience for effective product positioning.
• Product Storytelling: Crafting compelling narratives to engage audiences and generate interest in the product.
• Media Relations: Building and maintaining relationships with media outlets and journalists for successful product launches.
• Social Media Strategies: Leveraging social media platforms to amplify product messaging and reach broader audiences.
• Influencer Marketing: Identifying and collaborating with key influencers to increase product visibility and credibility.
• Crisis Management: Developing contingency plans to address potential negative feedback or crises during product launches.
• Measurement and Analytics: Tracking and analyzing campaign performance to optimize future public relations efforts.
• Cross-cultural Communication: Adapting product messaging and communication styles for global audiences.
• Ethics in Public Relations: Navigating ethical dilemmas and ensuring transparency and honesty in all product-related communications.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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GLOBAL CERTIFICATE IN PUBLIC RELATIONS FOR PRODUCT LAUNCH

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London School of International Business (LSIB)

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05 May 2025

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