Global Certificate in Next-Gen B2B Marketing with Data Studio

Name: Global Certificate in Next-Gen B2B Marketing with Data Studio
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The Global Certificate in Next-Gen B2B Marketing with Data Studio is a comprehensive course designed to empower marketing professionals with cutting-edge skills for success in the business-to-business (B2B) marketing landscape. This course is increasingly important in today's data-driven world, where businesses demand data-backed marketing strategies for growth and development.

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AboutThisCourse

With a strong focus on leveraging Data Studio, this course equips learners with the essential skills needed to collect, analyze, visualize, and present marketing data to drive data-driven decision-making. The course curriculum covers key topics such as data storytelling, marketing analytics, AI in marketing, and multi-channel marketing strategies, providing a well-rounded understanding of next-generation B2B marketing trends. By completing this course, learners will be able to demonstrate their proficiency in modern B2B marketing techniques, enhancing their career prospects and staying ahead of the competition. With the growing demand for data-savvy marketing professionals, this course is an excellent investment for those seeking to advance their careers in B2B marketing.

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CourseDetails

• Next-Gen B2B Marketing Foundations: Understanding the modern B2B marketing landscape, buyer personas, and the importance of data-driven decision making.
• Data Analysis for B2B Marketing: Analyzing and interpreting data to optimize marketing strategies, using tools such as Google Data Studio.
• Multi-Channel Marketing: Best practices for marketing across multiple channels, including email, social media, and mobile.
• Content Marketing and SEO: Creating engaging and relevant content to attract and retain customers, as well as optimizing for search engines.
• Data-Driven Personalization: Using data to personalize marketing efforts, increase engagement, and drive conversions.
• Marketing Automation and CRM: Implementing marketing automation tools and CRM systems to streamline and improve marketing efforts.
• Measuring and Optimizing Marketing ROI: Tracking and measuring marketing performance, and using data to optimize return on investment.
• Ethics in Data-Driven Marketing: Understanding and addressing ethical considerations in data-driven marketing, including data privacy and security.

Note: These units are suggestions and can be adjusted based on the specific needs and goals of the course.

CareerPath

The Global Certificate in Next-Gen B2B Marketing with Data Studio empowers learners to excel in various marketing roles. This section highlights the demand for these roles in the UK market using a 3D pie chart. The chart displays the percentage of each role in the job market, providing insights into the most sought-after positions. Marketing Manager and Digital Marketing Specialist positions account for 45% of the market, emphasizing the importance of strategic planning and digital expertise. Content Marketing Manager and Marketing Analyst roles take up 33%, reflecting the significance of engaging content and data-driven marketing decisions. SEO Specialist and Social Media Manager roles, accounting for 22%, showcase the value of search engine optimization and social media presence in today's marketing landscape. This 3D pie chart, built with Google Charts, offers a captivating visual representation of the job market trends. The transparent background and consistent styling align with modern design principles, creating a user-friendly experience on any device. By embracing these insights, aspiring B2B marketers can tailor their skillsets to meet industry demands and excel in their careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN NEXT-GEN B2B MARKETING WITH DATA STUDIO

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London School of International Business (LSIB)

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05 May 2025

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