Global Certificate in Digital Tools for Global Growth
-- ViewingNowThe Global Certificate in Digital Tools for Global Growth is a crucial course designed to equip learners with the essential digital skills required in today's globalized economy. The course is highly relevant and in demand across various industries, as businesses continue to expand their online presence and reach new markets.
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⢠Digital Marketing Fundamentals: Understanding the digital landscape, customer discovery, and identifying growth opportunities.
⢠Website Optimization: Improving website performance, user experience, and conversion rates for global audiences.
⢠Search Engine Optimization (SEO): Boosting organic search rankings, keyword research, and on-page optimization.
⢠Social Media Marketing: Building brand awareness, engaging with audiences, and leveraging social media platforms for global growth.
⢠Content Marketing: Developing and distributing valuable content to attract and retain a clearly defined audience.
⢠Email Marketing: Crafting effective email campaigns, segmenting audiences, and measuring success.
⢠Analytics and Data-Driven Decision Making: Analyzing website and marketing data, setting KPIs, and optimizing performance.
⢠E-commerce and Online Sales: Implementing best practices for online sales, cross-border transactions, and payment methods.
⢠Digital Advertising: Creating and managing paid advertising campaigns, including search, social, and display ads.
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