Executive Development Programme Home Services: Facebook Ads Performance
-- ViewingNowThe Executive Development Programme Home Services: Facebook Ads Performance certificate course is a crucial training program designed to help professionals excel in the rapidly growing home services industry. This course focuses on enhancing learners' skills in creating and optimizing Facebook ads to drive business growth for home services companies.
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⢠Facebook Ads Basics: Introduction to Facebook Ads Manager, campaign objectives, ad formats, and targeting options.
⢠Creating High-Performing Facebook Ads: Best practices for ad creative, copywriting, and design to create engaging ads that convert.
⢠Facebook Audience Targeting: Understanding and targeting different audience segments, including custom audiences, lookalike audiences, and interest-based targeting.
⢠Facebook Ad Placement: Choosing the right ad placements for your business, including the Facebook News Feed, Instagram, Audience Network, and Stories.
⢠Facebook Ad Budgeting & Bidding: Strategies for optimizing ad spend, including budget allocation, bidding strategies, and ad scheduling.
⢠Measuring Facebook Ad Performance: Key metrics to track ad performance, including click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS).
⢠Facebook Pixel & Conversion Tracking: Setting up the Facebook Pixel, tracking conversions, and optimizing ads for specific conversion events.
⢠Facebook Ad Automation & Scaling: Using automated rules, custom audiences, and other tools to scale ad campaigns and improve performance.
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