Executive Development Programme in Brand Equity for Growth
-- ViewingNowThe Executive Development Programme in Brand Equity for Growth is a certificate course designed to enhance professionals' understanding of branding and its impact on business growth. This program emphasizes the importance of brand equity in today's competitive marketplace and provides practical tools and strategies to create, measure, and manage strong brands.
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⢠Brand Equity: Understanding the Concept and Importance
⢠Building Brand Equity: Strategies and Best Practices
⢠Brand Valuation: Measuring and Managing Brand Equity
⢠Brand Identity and Positioning: Creating a Strong and Consistent Brand Image
⢠Customer-Based Brand Equity: Leveraging Customer Perceptions and Experiences
⢠Brand Equity in Digital Marketing: Maximizing Online Presence and Engagement
⢠Brand Equity Risks and Challenges: Mitigating Threats and Overcoming Obstacles
⢠Brand Equity and Financial Performance: Linking Brand Equity to Business Growth
⢠Brand Equity Leadership: Developing a Culture of Brand Equity Excellence
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