Certificate in Marketing Admin: Essential Skills
-- ViewingNowThe Certificate in Marketing Admin: Essential Skills is a comprehensive course designed to empower learners with the fundamental skills necessary to thrive in marketing administration roles. This course is critical in today's business landscape, where marketing has become a central function for organizational success.
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⢠Understanding Marketing Principles • This unit covers the fundamental principles of marketing, including market research, segmentation, targeting, positioning, and the marketing mix.
⢠Digital Marketing Basics • This unit explores the essentials of digital marketing, including social media, email marketing, content marketing, and search engine optimization.
⢠Customer Relationship Management (CRM) • This unit teaches how to manage customer relationships effectively, including customer segmentation, data analysis, and marketing automation.
⢠Marketing Analytics • This unit covers the basics of marketing analytics, including data collection, analysis, and reporting, to help marketers make informed decisions.
⢠Brand Management • This unit explores the principles of brand management, including brand identity, positioning, messaging, and visual identity.
⢠Content Creation • This unit covers the essentials of content creation, including copywriting, graphic design, video production, and storytelling.
⢠Event Planning • This unit teaches how to plan and execute successful marketing events, including product launches, trade shows, and customer events.
⢠Advertising • This unit covers the basics of advertising, including traditional and digital media, ad creation, and media planning.
⢠Sales & Marketing Alignment • This unit explores the importance of aligning sales and marketing teams to achieve business goals, including communication, collaboration, and lead management.
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