Executive Development Programme in Media Management: Strategic Thinking
-- ViewingNowThe Executive Development Programme in Media Management: Strategic Thinking certificate course is a comprehensive program designed to equip media professionals with essential skills for career advancement. This course emphasizes the importance of strategic thinking in the rapidly evolving media industry, where innovative approaches and adaptability are crucial.
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⢠Strategic Media Management: An Overview
⢠The Media Landscape: Primary and Secondary Research
⢠Formulating Media Strategies: SWOT and PEST Analysis
⢠Implementing Media Strategies: Budgeting and Resource Allocation
⢠Media Measurement and Evaluation: Key Performance Indicators (KPIs)
⢠Digital Transformation in Media Management
⢠Media Ethics and Corporate Social Responsibility
⢠Media Leadership and Change Management
⢠Crisis Management in the Media Industry
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