Global Certificate in Event Marketing and Sponsorship
-- ViewingNowThe Global Certificate in Event Marketing and Sponsorship is a comprehensive course that provides learners with the essential skills needed to excel in the dynamic field of event marketing and sponsorship. This course is critical for those looking to advance their careers in this industry, as it covers key topics such as event strategy, sponsorship activation, and measurement and evaluation.
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⢠Unit 1: Introduction to Event Marketing and Sponsorship
⢠Unit 2: Understanding the Target Audience and Market Segmentation
⢠Unit 3: Event Planning and Management
⢠Unit 4: Event Marketing Strategies and Tactics
⢠Unit 5: Sponsorship Identification, Activation and Evaluation
⢠Unit 6: Legal and Ethical Considerations in Event Marketing and Sponsorship
⢠Unit 7: Budgeting, Financial Management and ROI Analysis
⢠Unit 8: Digital and Social Media Marketing for Events
⢠Unit 9: Branding and Identity in Event Marketing
⢠Unit 10: Evaluation and Measurement of Event Marketing and Sponsorship Programs
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