Executive Development Programme Retail Pricing Strategies
-- ViewingNowThe Executive Development Programme in Retail Pricing Strategies is a certificate course designed to empower professionals with the essential skills to drive growth and profitability in the retail sector. This program emphasizes the importance of strategic pricing, a critical factor in today's competitive retail landscape.
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⢠Retail Pricing Fundamentals: Understanding the basics of retail pricing, including cost calculation, margin calculation, pricing strategies, and price perception.
⢠Competitive Pricing Strategies: Examining the role of competition in retail pricing, including competitive pricing methods, competitor analysis, and applying competitive pricing strategies in different market scenarios.
⢠Value-based Pricing Strategies: Exploring the principles of value-based pricing, understanding customer value, differentiating products, and implementing value-based pricing strategies in retail.
⢠Psychological Pricing Techniques: Delving into the psychological aspects of pricing, including price perception, pricing anchors, charm pricing, and how to apply these techniques in retail.
⢠Dynamic Pricing Strategies: Examining the concept of dynamic pricing, factors influencing price fluctuations, and the implementation of dynamic pricing strategies in retail.
⢠Pricing in Omnichannel Retail: Understanding the challenges and opportunities of implementing pricing strategies across multiple sales channels, including brick-and-mortar, online, and mobile platforms.
⢠Pricing Analytics and Performance Measurement: Exploring the use of data analytics in pricing decisions, setting key performance indicators, and measuring pricing effectiveness.
⢠Pricing Ethics and Legal Considerations: Reviewing ethical considerations in retail pricing, legal requirements, and best practices for maintaining a positive brand image and customer trust.
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