Advanced Certificate in Building an Online Business: Digital Strategy
-- ViewingNowThe Advanced Certificate in Building an Online Business: Digital Strategy is a comprehensive course designed to equip learners with the essential skills needed to thrive in the digital age. This certificate program focuses on the importance of digital strategy in today's online business landscape, emphasizing the need for a data-driven, customer-centric approach to online marketing and sales.
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⢠Digital Marketing Foundations: Understanding the fundamentals of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.
⢠Website Development and Optimization: Creating and optimizing a business website for maximum visibility, user experience, and conversion rates.
⢠Search Engine Optimization (SEO): Techniques and strategies for improving organic search engine rankings and increasing website traffic.
⢠Pay-Per-Click (PPC) Advertising: Setting up and managing effective PPC campaigns, including keyword research, ad copywriting, and bid management.
⢠Social Media Marketing: Leveraging social media platforms to build brand awareness, engage with customers, and drive website traffic.
⢠Content Marketing and Strategy: Developing and implementing a content marketing plan, including creating and promoting high-quality content, keyword research, and content calendars.
⢠Email Marketing: Building and managing an email list, creating effective email campaigns, and measuring results.
⢠Analytics and Data Analysis: Using analytics tools to track website and marketing performance, and interpreting data to make informed decisions.
⢠Digital Strategy and Planning: Creating and executing a comprehensive digital strategy to achieve business goals, including setting objectives, target audience analysis, and channel selection.
Note: The above units are just a suggestion, and the actual course curriculum may vary depending on the course provider.
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