Executive Development Programme in Marketing Regulation & Strategy
-- ViewingNowThe Executive Development Programme in Marketing Regulation & Strategy is a certificate course designed to empower professionals with the knowledge and skills necessary to navigate the complex regulatory landscape of marketing. This programme is critical for career advancement as it addresses the increasing demand for experts who can design and implement marketing strategies that comply with regulations while driving business growth.
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⢠Marketing Fundamentals: Understanding the basics of marketing, including the 4Ps (Product, Price, Place, Promotion) and market research.
⢠Regulatory Environment: Overview of the legal and regulatory framework for marketing, including advertising standards, data protection, and consumer laws.
⢠Digital Marketing Strategy: Exploring the opportunities and challenges of digital marketing, including social media, content marketing, and SEO.
⢠Brand Management: Building and managing strong brands, including brand positioning, messaging, and visual identity.
⢠Marketing Analytics: Using data and analytics to measure and improve marketing performance, including key metrics and attribution modeling.
⢠Customer Relationship Management (CRM): Managing customer interactions and relationships through effective CRM strategies and tools.
⢠Marketing Ethics: Examining ethical considerations in marketing, including truth in advertising, privacy concerns, and cultural sensitivity.
⢠Global Marketing: Adapting marketing strategies for different cultural and regulatory contexts, including international market entry strategies and localization.
⢠Marketing Innovation: Exploring new and innovative marketing strategies and technologies, including artificial intelligence, virtual reality, and experiential marketing.
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