Global Certificate in Behavior Change and Social Marketing
-- ViewingNowThe Global Certificate in Behavior Change and Social Marketing course is a comprehensive program designed to equip learners with essential skills for impactful social marketing campaigns. This course emphasizes the importance of understanding human behavior and utilizing effective marketing strategies to drive positive changes in society.
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⢠Unit 1: Introduction to Behavior Change and Social Marketing
⢠Unit 2: Understanding Target Audiences and Segmentation
⢠Unit 3: Theoretical Frameworks in Behavior Change
⢠Unit 4: Formative Research Methods
⢠Unit 5: Developing Behavior Change Strategies
⢠Unit 6: Social Marketing Mix: Products, Prices, Promotion, and Place
⢠Unit 7: Designing Effective Communication Strategies
⢠Unit 8: Monitoring and Evaluation in Behavior Change and Social Marketing
⢠Unit 9: Ethical Considerations in Behavior Change and Social Marketing
⢠Unit 10: Sustainability and Scalability in Behavior Change and Social Marketing
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