Global Certificate in Small Business Marketing in the Digital Age
-- ViewingNowThe Global Certificate in Small Business Marketing in the Digital Age is a comprehensive course designed to empower learners with the latest digital marketing skills tailored for small businesses. In the current era, where technology drives marketing strategies, this course gains immense importance with its industry-demanded curriculum.
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⢠Digital Marketing Fundamentals: Understanding the basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
⢠Website Development and Optimization: Creating a user-friendly and mobile-responsive website that is optimized for search engines and designed to convert visitors into customers.
⢠Content Marketing: Developing a content marketing strategy that includes creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
⢠Social Media Marketing: Utilizing social media platforms to build brand awareness, engage with customers, and drive website traffic.
⢠Email Marketing: Building and managing an email list, creating effective email campaigns, and automating email sequences to nurture leads and retain customers.
⢠Analytics and Data-Driven Decision Making: Using analytics tools to track and analyze marketing performance, and making data-driven decisions to optimize campaigns and improve ROI.
⢠Local SEO and Google My Business: Optimizing local search rankings and managing a Google My Business listing to increase visibility in local search results.
⢠Online Advertising: Creating and managing effective online advertising campaigns, including PPC, display, and video advertising.
⢠Mobile Marketing: Optimizing marketing strategies for mobile devices, including mobile-responsive design, SMS marketing, and in-app advertising.
⢠E-commerce and Online Sales Funnels: Setting up and optimizing an e-commerce platform, and creating effective sales funnels to convert website visitors into customers.
Note: This is a suggested list of units for a Global Certificate in Small Business Marketing in the Digital Age, and the actual units may vary depending on the course provider.
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