Executive Development Programme in Fashion Marketing & Strategic Planning
-- ViewingNowThe Executive Development Programme in Fashion Marketing & Strategic Planning is a certificate course designed to enhance the skills of fashion professionals. This program emphasizes the importance of marketing and strategic planning in the fashion industry, providing learners with the necessary tools to excel in their careers.
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⢠Fashion Trend Analysis: Understanding consumer preferences, market trends, and industry analysis in the context of fashion marketing.
⢠Brand Management: Developing and maintaining a strong brand identity, including brand positioning, messaging, and visual identity.
⢠Digital Marketing Strategies: Leveraging digital channels such as social media, email marketing, and content marketing to reach and engage with fashion consumers.
⢠Market Research Methods: Conducting effective market research to inform fashion marketing strategies and decision-making.
⢠Retail Merchandising: Maximizing sales and profitability through effective product assortment, pricing, and visual merchandising.
⢠Consumer Behavior in Fashion: Understanding the psychological and social factors that influence fashion consumption, including trends, identity, and lifestyle.
⢠Fashion Forecasting: Predicting future fashion trends and consumer demand to inform strategic planning and decision-making.
⢠Sustainable Fashion Marketing: Balancing business objectives with environmental and social responsibility in fashion marketing.
⢠Product Development and Innovation: Driving growth and differentiation through new product development and innovation in fashion.
⢠Cross-Functional Collaboration: Collaborating effectively with cross-functional teams to align marketing strategies with business objectives and maximize impact.
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