Certificate in Fashion Buying: Understanding Market Dynamics
-- ViewingNowThe Certificate in Fashion Buying: Understanding Market Dynamics course is a vital step for those seeking to thrive in the fashion industry. This course highlights the importance of staying attuned to market trends, consumer behavior, and global market shifts, making it an essential foundation for fashion buyers.
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⢠Fashion Industry Overview: An introduction to the fashion industry, including its structure, key players, and trends.
⢠Market Research Techniques: Understanding the importance of market research, including methods and tools for conducting research in the fashion industry.
⢠Consumer Behavior: An analysis of consumer behavior in the fashion industry, including purchasing patterns, preferences, and motivations.
⢠Product Development and Sourcing: The process of developing and sourcing products for a fashion brand, including product design, materials selection, and supplier management.
⢠Retail Strategy: An overview of retail strategy in the fashion industry, including store location, visual merchandising, and e-commerce.
⢠Pricing Strategies: Understanding pricing strategies in the fashion industry, including cost-plus pricing, value-based pricing, and competitive pricing.
⢠Marketing and Promotion: An examination of marketing and promotion strategies in the fashion industry, including advertising, public relations, and social media.
⢠Trend Forecasting: The ability to identify and analyze trends in the fashion industry and understand how to apply them to product development.
⢠Sustainability in Fashion: Understanding the importance of sustainability in the fashion industry and the impact of fashion on the environment.
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