Executive Development Programme in Fashion Color Insights
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⢠Color Theory and Psychology: Understanding the basics of color theory, color terminology, and the emotional impact of different colors.
⢠Color Trends and Forecasting: Learning how to identify and analyze color trends in the fashion industry and how to forecast future color trends.
⢠Color in Fashion Design: Exploring the use of color in fashion design, including the role of color in creating visual interest, conveying brand identity, and appealing to different consumer demographics.
⢠Color Communication and Collaboration: Developing the ability to effectively communicate about color with different stakeholders, including designers, merchandisers, and manufacturers.
⢠Color Management and Quality Control: Understanding the technical aspects of color management, including color standards, color measurement, and color matching.
⢠Sustainable Color Practices: Learning about the environmental impact of color in the fashion industry and how to implement sustainable color practices.
⢠Case Studies in Fashion Color: Analyzing real-world examples of successful and unsuccessful use of color in fashion, including the role of color in product differentiation and brand recognition.
⢠Color Tools and Resources: Exploring the various color tools and resources available to fashion professionals, including color forecasting services, color software, and color databases.
⢠Color in Retail and E-commerce: Understanding the role of color in retail merchandising and e-commerce, including how to use color to optimize product displays, website design, and customer experience.
⢠Assessment and Evaluation of Color Impact: Developing the skills to assess and evaluate the impact of color on consumer behavior, sales, and brand perception.
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