Executive Development Programme Facebook Ads for Home Services: Business Growth
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⢠Facebook Ads Basics for Home Services Businesses: Understanding the Facebook Ads platform, creating a business manager account, and setting up pixel tracking.
⢠Identifying Target Audience: Defining the ideal customer profile, targeting based on demographics, interests, and behaviors, and lookalike audience creation.
⢠Creating Compelling Ad Content: Crafting attention-grabbing ad headlines, writing engaging ad copy, and selecting high-quality images and videos.
⢠Ad Placement and Optimization: Choosing the right ad placements, budget allocation, and optimizing ad delivery for conversions.
⢠Measuring Success with Facebook Ads Metrics: Understanding key performance indicators (KPIs), analyzing ad performance data, and A/B testing for continuous improvement.
⢠Facebook Lead Generation for Home Services: Setting up lead generation campaigns, creating high-converting lead forms, and nurturing leads through the sales funnel.
⢠Customer Retention and Upselling with Facebook Ads: Remarketing strategies, creating custom audiences, and promoting upsell and cross-sell opportunities.
⢠Scaling Facebook Ads for Business Growth: Identifying opportunities for scaling, monitoring ad performance, and adjusting strategies to maintain profitable growth.
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