Masterclass Certificate in Email: Results-Driven Approach
-- ViewingNowThe Masterclass Certificate in Email: Results-Driven Approach is a comprehensive course that empowers learners with essential skills for effective email marketing. In today's digital age, email marketing remains a vital communication channel, making this course increasingly important for career advancement.
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GBP £ 140
GBP £ 202
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⢠Email Campaign Strategy: Understanding the target audience, setting measurable goals, and selecting the right email types and frequency. ⢠Email Design and Content: Creating visually appealing and engaging emails with clear calls-to-action, optimized for both desktop and mobile. ⢠Email List Building and Management: Growing and maintaining a healthy email list, implementing opt-in and opt-out processes, and segmenting the list for personalization. ⢠Email Automation and Workflows: Setting up automated email series based on user behavior, such as welcome emails, abandoned cart reminders, and re-engagement campaigns. ⢠Email Deliverability and Analytics: Ensuring high email deliverability rates, tracking email performance metrics, and using data to optimize future campaigns. ⢠A/B Testing and Optimization: Conducting A/B tests on subject lines, email content, and calls-to-action to improve email open and click-through rates. ⢠Email Marketing Compliance: Understanding and following email marketing laws and regulations, such as CAN-SPAM and GDPR. ⢠Email Marketing Integration: Integrating email marketing with other digital marketing channels, such as social media and content marketing, for a cohesive marketing strategy. ⢠Email Marketing Trends and Best Practices: Staying up-to-date with the latest email marketing trends and best practices, and adapting to changes in technology and user behavior.
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