Executive Development Programme in Fragrance Marketing Management
-- ViewingNowThe Executive Development Programme in Fragrance Marketing Management is a certificate course designed to provide learners with comprehensive knowledge and skills in the fragrance industry. This program is essential for professionals seeking to advance their careers in perfume marketing, branding, and product development.
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⢠Fragrance Market Trends: Understanding the global fragrance market, consumer preferences, trends, and growth opportunities.
⢠Fragrance Creation and Development: Exploring the process of fragrance creation, from raw materials to final formulation, including regulatory aspects.
⢠Sensory Perception and Psychology in Fragrance Marketing: Examining the role of sensory perception and psychology in fragrance selection, customer preferences, and branding strategies.
⢠Fragrance Packaging and Branding: Delving into the design and production of fragrance packaging, labeling, and branding to appeal to target audiences.
⢠Fragrance Retail and Merchandising: Investigating best practices for fragrance retail, visual merchandising, and omnichannel strategies.
⢠Digital Marketing and Social Media in Fragrance Promotion: Utilizing digital marketing and social media platforms to enhance fragrance promotion, engagement, and customer loyalty.
⢠Fragrance Pricing and Revenue Management: Understanding the principles of fragrance pricing, revenue management, and profit optimization.
⢠Sustainability and Corporate Social Responsibility in Fragrance Marketing: Addressing the role of sustainability and social responsibility in fragrance marketing, production, and distribution.
⢠Fragrance Market Research and Analysis: Implementing effective market research methods and data analysis techniques for fragrance marketing insights.
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