Executive Development Programme in PR and Brand Reputation
-- ViewingNowThe Executive Development Programme in PR and Brand Reputation certificate course is a comprehensive program designed to meet the growing industry demand for skilled professionals in public relations and brand management. This course emphasizes the importance of building and maintaining a positive brand reputation, which is crucial in today's competitive business landscape.
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GBP £ 140
GBP £ 202
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⢠Principles of Public Relations (PR): Understanding the fundamental concepts, theories and practices of PR, including its role in organizational communication and reputation management.
⢠Building & Managing Brand Reputation: Learning how to create, develop and maintain a positive brand reputation through effective PR strategies and tactics.
⢠Crisis Communication & Management: Developing the skills to manage and mitigate communication crises, including crisis preparation, response and recovery.
⢠Stakeholder Engagement & Relationship Management: Understanding the importance of engaging and building relationships with key stakeholders, including customers, employees, investors and regulators.
⢠Media Relations & Media Training: Learning how to effectively engage with the media, including developing media relationships, crafting press releases and handling media interviews.
⢠Digital PR & Social Media Management: Exploring the role of digital and social media in PR, including how to develop and implement digital PR campaigns, monitor online conversations, and manage online reputation.
⢠Measurement & Evaluation of PR: Understanding how to measure and evaluate the effectiveness of PR campaigns, including the use of metrics and analytics.
⢠Ethics in PR & Brand Reputation: Examining the ethical considerations in PR and brand reputation management, including the role of transparency, accountability and responsibility.
⢠Leadership & Strategic Planning in PR: Developing leadership and strategic planning skills for PR and brand reputation management, including setting goals, developing strategies and leading teams.
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