Executive Development Programme in Content for Human Resources
-- ViewingNowThe Executive Development Programme in Content for Human Resources is a certificate course designed to meet the growing industry demand for HR professionals with content creation skills. This program emphasizes the importance of strategic content development in modern HR management, focusing on employer branding, internal communications, and learning & development.
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⢠Content Strategy for HR: Understanding the role of content in HR, developing a content strategy, aligning content with HR goals.
⢠Writing for HR: Developing clear and compelling HR content, using storytelling techniques, writing for different HR audiences.
⢠Employer Branding and Content: Building a strong employer brand through content, showcasing company culture, using employee stories.
⢠Social Media and Content: Leveraging social media for HR content, creating shareable content, building an engaged online community.
⢠Content Marketing for HR: Utilizing content marketing to attract and retain top talent, creating a content calendar, measuring success.
⢠Content Analytics and ROI: Measuring the impact of HR content, using data to improve content strategy, calculating ROI.
⢠Video and Visual Content: Creating engaging video and visual content for HR, using design principles, optimizing for different platforms.
⢠Content Creation Workflow: Developing an efficient content creation workflow, managing content creation teams, using content creation tools.
⢠Compliance and Legal Considerations: Ensuring HR content complies with legal and regulatory requirements, managing sensitive information.
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