Executive Development Programme in UX Metrics & Business Intelligence
-- ViewingNowThe Executive Development Programme in UX Metrics & Business Intelligence is a vital course designed to meet the growing industry demand for professionals who can combine user experience (UX) design skills with data-driven decision making. This certificate course equips learners with essential skills to measure and optimize UX, enabling them to improve product usability, user engagement, and overall business performance.
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⢠Introduction to UX Metrics: Understanding the basics of user experience (UX) metrics, their importance, and how they relate to business success.
⢠Key UX Metrics: Exploring crucial UX metrics, such as task completion rate, error rate, user satisfaction, and system usability.
⢠Data Collection Methods: Learning various data collection techniques, including surveys, usability testing, analytics tools, and heuristic evaluations.
⢠Data Analysis Techniques: Mastering statistical analysis methods, such as t-tests, ANOVA, and regression analysis, to interpret UX data effectively.
⢠Visualizing UX Data: Practicing data visualization techniques to present UX metrics in a clear and actionable manner.
⢠Integrating UX Metrics with Business Intelligence: Understanding how to combine UX metrics with business intelligence (BI) tools to enhance decision-making processes.
⢠Creating a UX Metrics Strategy: Developing a comprehensive UX metrics strategy, including selecting the right metrics, establishing a measurement plan, and setting targets.
⢠Communicating UX Metrics to Stakeholders: Learning how to effectively communicate UX metrics to stakeholders and demonstrate the value of UX to the business.
⢠Continuous Improvement of UX Metrics: Discovering how to iterate and refine UX metrics over time to maintain a competitive edge and deliver exceptional user experiences.
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