Certificate Ad Fraud in Online Advertising
-- ViewingNowThe Certificate in Ad Fraud in Online Advertising is a comprehensive course that addresses the critical issue of ad fraud in the rapidly evolving digital advertising industry. This course highlights the importance of understanding ad fraud and its impact on businesses, showcasing the latest industry trends and best practices to mitigate fraudulent activities.
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⢠Understanding Ad Fraud: An Overview
⢠Types of Ad Fraud: Bots, Click Farms, and Human Traffic
⢠Ad Fraud Detection Techniques: Machine Learning and Statistical Analysis
⢠Impact of Ad Fraud on Online Advertising
⢠Measuring Ad Fraud: Metrics and KPIs
⢠Anti-Fraud Tools and Solutions: Third-Party Verification and Brand Safety
⢠Legal and Regulatory Considerations in Ad Fraud
⢠Best Practices for Ad Fraud Prevention and Mitigation
⢠Case Studies: Real-World Examples of Ad Fraud and Prevention
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