Advanced Certificate Global E-commerce Competitive Intelligence
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⢠Global E-commerce Trends: Understanding the current state and future projections of global e-commerce, including market size, growth rate, and regional differences.
⢠Competitive Intelligence Techniques: Tools and methodologies for gathering, analyzing, and acting on competitive intelligence in the e-commerce space.
⢠E-commerce Data Analysis: Techniques for analyzing e-commerce data to inform competitive intelligence efforts, including web analytics, customer data, and market research.
⢠Digital Marketing Strategies: Overview of digital marketing channels and tactics used in e-commerce, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing.
⢠Customer Experience Management: Understanding the customer journey, touchpoints, and pain points in e-commerce, and how to optimize the customer experience to drive sales and loyalty.
⢠E-commerce Platforms and Technologies: Overview of popular e-commerce platforms and technologies, including Magento, Shopify, and WooCommerce, and how they impact competitive intelligence efforts.
⢠Global E-commerce Regulations: Overview of legal and regulatory considerations for e-commerce businesses operating in multiple countries, including data privacy, taxation, and consumer protection.
⢠E-commerce Security and Fraud Prevention: Best practices for securing e-commerce websites and protecting against fraud, including SSL certificates, two-factor authentication, and fraud detection tools.
⢠E-commerce Supply Chain Management: Understanding the logistics and supply chain considerations for e-commerce businesses, including inventory management, shipping, and fulfillment.
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