Executive Development Programme in Fashion Brand Disruption
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Fashion Brand Strategy: This unit will cover the development of effective brand strategies in the fashion industry, including positioning, targeting, and differentiation.
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Innovation in Fashion: This unit will explore the latest trends and technologies in fashion innovation, including sustainable fashion, wearable technology, and digital marketing.
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Disruptive Business Models: This unit will examine the impact of disruptive business models on the fashion industry, including direct-to-consumer brands, subscription services, and rental platforms.
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Customer Experience Design: This unit will focus on the design and delivery of exceptional customer experiences, including the use of data analytics, personalization, and omnichannel retailing.
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Brand Storytelling: This unit will explore the art of storytelling in fashion marketing, including the use of social media, influencer partnerships, and experiential events.
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Financial Management: This unit will cover the financial management of fashion brands, including budgeting, forecasting, and investment analysis.
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Supply Chain Management: This unit will examine the management of fashion supply chains, including sourcing, production, and logistics.
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Organizational Culture: This unit will explore the importance of organizational culture in driving innovation and success in the fashion industry, including the development of a strong brand identity and values.
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Leadership and Change Management: This unit will focus on the role of leadership in driving disruptive change in the fashion industry, including the ability to inspire teams, manage stakeholders, and navigate complex organizational structures.
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