Certificate in Native Advertising: Compliance Simplified
-- ViewingNowThe Certificate in Native Advertising: Compliance Simplified is a crucial course for professionals seeking to excel in the advertising industry. This certificate program focuses on the intricacies of native advertising, an essential aspect of digital marketing that is in high demand.
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⢠Understanding Native Advertising: Definitions, benefits, and challenges
⢠Regulatory Landscape: FTC guidelines, EU regulations, and industry best practices
⢠Disclosure and Transparency: Labeling, disclaimers, and visibility
⢠Content Creation: Branded vs. non-branded content, storytelling, and engagement
⢠Targeting and Segmentation: Audience insights, data privacy, and ethical targeting
⢠Performance Metrics: Viewability, engagement, and attribution modeling
⢠Compliance Programs: Implementation, monitoring, and continuous improvement
⢠Case Studies: Real-world examples and lessons learned
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