Executive Development Programme in Leading Pharma Market Access Transformation
-- ViewingNowThe Executive Development Programme in Leading Pharma Market Access Transformation is a certificate course designed to empower professionals in the pharmaceutical industry. This programme emphasizes the crucial role of market access in pharmaceutical success, addressing the growing demand for experts who can navigate complex market access landscapes.
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⢠Market Access Landscape in Pharma – Understanding the key stakeholders, regulations, and processes involved in pharmaceutical market access.
⢠Health Economics & Outcomes Research (HEOR) – Exploring the role of HEOR in demonstrating the value of pharmaceutical products to payers and decision-makers.
⢠Pricing Strategies for Pharma – Examining various pricing approaches to maximize market access and revenue, while considering affordability and budget impact.
⢠Payer Negotiations & Contracting – Developing negotiation skills and contracting strategies for successful interactions with payers and formulary committees.
⢠Real-World Evidence (RWE) Generation & Utilization – Understanding the importance of RWE in supporting market access and reimbursement decisions.
⢠Patient Access & Engagement – Fostering patient-centric approaches for enhancing market access, including patient advocacy and adherence programs.
⢠Market Access Management Tools – Getting familiarized with tools and systems that facilitate market access, such as pricing and reimbursement databases, and stakeholder mapping software.
⢠Stakeholder Management & Communication – Learning effective communication strategies and stakeholder engagement techniques for successful market access outcomes.
⢠Policy & Regulatory Affairs – Navigating the complex policy and regulatory landscape influencing market access and pricing in different jurisdictions.
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