Global Certificate in Trademark Law for Advertising
-- ViewingNowThe Global Certificate in Trademark Law for Advertising is a comprehensive course that equips learners with essential skills in trademark law as it relates to the advertising industry. This course highlights the importance of protecting intellectual property rights and provides a deep understanding of trademark law principles, their application, and enforcement in advertising.
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⢠Introduction to Trademark Law: Understanding the basics of trademark law, including the purpose, types of trademarks, and the legal framework.
⢠Trademark Registration Process: A comprehensive guide to the trademark registration process, including conducting a search, preparing and filing an application, examination, and post-registration maintenance.
⢠Trademark Infringement and Remedies: Identifying trademark infringement, the legal tests for infringement, and the available remedies for trademark owners.
⢠Trademark Licensing and Assignment: Understanding the legal requirements and considerations for trademark licensing and assignment, including exclusive and non-exclusive licenses.
⢠International Trademark Law: An overview of international trademark law, including the Madrid System, the Paris Convention, and other relevant treaties and agreements.
⢠Trademark Law in Advertising: The intersection of trademark law and advertising, including advertising clearance, comparative advertising, and ambush marketing.
⢠Trademark Litigation and Alternative Dispute Resolution: An introduction to trademark litigation, including the types of legal actions, the burden of proof, and alternative dispute resolution options.
⢠Trademark Search and Watch Services: The importance of trademark search and watch services, including the benefits, limitations, and best practices.
⢠Ethical Considerations in Trademark Law: Understanding the ethical considerations in trademark law, including conflicts of interest, confidentiality, and professional responsibility.
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