Global Certificate in Brand Journalism & Social Listening
-- ViewingNowThe Global Certificate in Brand Journalism & Social Listening is a comprehensive course designed to meet the growing industry demand for experts who can effectively combine journalism and social listening skills. This course emphasizes the importance of storytelling, content creation, and social media monitoring to build and maintain strong brand identities.
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Unit 1: Introduction to Brand Journalism & Social Listening
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Unit 2: The Role of Brand Journalism in Modern Marketing
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Unit 3: Social Listening: Foundational Concepts & Tools
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Unit 4: Brand Storytelling and Content Creation
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Unit 5: Audience Engagement and Community Management
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Unit 6: Data-Driven Insights: Metrics, Analytics, and ROI
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Unit 7: Ethics & Legal Considerations in Brand Journalism & Social Listening
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Unit 8: Cross-Platform Strategy & Best Practices
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Unit 9: Case Studies: Successful Brand Journalism & Social Listening Campaigns
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Unit 10: Future Trends in Brand Journalism & Social Listening
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