Executive Development Programme in Brand Architecture and Strategy
-- ViewingNowThe Executive Development Programme in Brand Architecture and Strategy certificate course is a comprehensive program designed to enhance your understanding of branding strategies and architectures. This course emphasizes the importance of building strong brands in today's competitive business landscape and provides you with the necessary skills to create and manage effective branding campaigns.
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Unit 1: Introduction to Brand Architecture and Strategy
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Unit 2: Understanding the Brand Environment and Stakeholders
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Unit 3: Brand Positioning and Differentiation
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Unit 4: Brand Architecture Models and Frameworks
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Unit 5: Building a Strong Brand Portfolio Strategy
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Unit 6: Brand Identity and Visual Systems
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Unit 7: Integrated Brand Communication and Campaigns
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Unit 8: Measuring Brand Success and Metrics
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Unit 9: Brand Strategy in the Digital Age
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Unit 10: Future Trends and Innovations in Brand Architecture and Strategy
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