Global Certificate in Market Research & Business Development
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⢠Market Research Fundamentals: Understanding the market, consumer behavior, and competitive landscape.
⢠Data Collection Techniques: Surveys, interviews, focus groups, and observational research.
⢠Data Analysis Methods: Quantitative and qualitative data analysis, statistical methods, and data visualization.
⢠Market Segmentation and Targeting: Identifying and analyzing customer segments, targeting strategies, and positioning.
⢠Product Development and Innovation: New product development, product lifecycle, and innovation management.
⢠Marketing Mix and Channel Management: Product, price, promotion, place, and distribution channels.
⢠Market Trends and Future Outlook: Emerging trends, future market outlook, and strategic planning.
⢠Business Development and Sales: Sales strategies, customer relationship management, and business growth.
⢠Ethics and Regulations in Market Research: Ethical considerations, regulations, and industry standards.
Note: The above list of essential units is designed to provide a comprehensive overview of the field of Global Certificate in Market Research & Business Development. The specific curriculum and unit titles may vary depending on the course provider or institution.
Disclaimer: The above content is provided for informational purposes only and does not constitute legal, professional, or any other type of advice. The author and publisher accept no responsibility for any errors or omissions in the content or for any loss or damage arising from the use of the content.
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