Executive Development Programme in Strategic Marketing with Flipped Classrooms

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The Executive Development Programme in Strategic Marketing with Flipped Classrooms is a certificate course designed to empower marketing professionals with advanced strategic marketing skills. In today's rapidly evolving business landscape, this programme is of paramount importance as it helps learners stay updated with the latest marketing trends, technologies, and strategies.

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이 과정에 대해

The course is structured around the flipped classroom model, which combines online self-study with face-to-face interaction, ensuring a more engaging and effective learning experience. This approach not only fosters better knowledge retention but also encourages collaborative learning and critical thinking. By enrolling in this course, learners can expect to equip themselves with essential skills for career advancement. They will gain a deep understanding of strategic marketing frameworks, customer-centric approaches, data-driven marketing, and digital marketing trends. Additionally, they will develop the ability to design and implement successful marketing strategies that drive business growth and profitability. Given the increasing industry demand for marketing professionals who possess strategic thinking and leadership skills, this course is an excellent opportunity for individuals seeking to accelerate their careers in marketing.

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과정 세부사항

• Strategic Marketing Foundations: Understanding the market, customer needs, and market trends. Market segmentation, targeting, and positioning. Marketing mix and marketing strategy development.

• Marketing Analytics: Data-driven marketing, marketing metrics, and key performance indicators (KPIs). Web analytics, social media analytics, and customer analytics. Predictive analytics, attribution modeling, and marketing ROI.

• Digital Marketing: Search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. Email marketing, content marketing, and mobile marketing. Digital marketing automation, conversion rate optimization, and A/B testing.

• Brand Management: Brand strategy, brand positioning, and brand identity. Brand equity, brand reputation, and brand loyalty. Brand architecture, brand extension, and co-branding.

• Product Marketing: Product development, product lifecycle management, and product portfolio management. Product launch, product pricing, and product promotion. Product innovation, product differentiation, and product localization.

• Customer Relationship Management: Customer segmentation, customer targeting, and customer profiling. Customer acquisition, customer retention, and customer loyalty. Customer experience management, customer feedback management, and customer service management.

• Marketing Ethics: Ethical marketing principles, ethical marketing practices, and ethical marketing challenges. Corporate social responsibility (CSR), sustainability, and green marketing. Marketing compliance, marketing regulations, and marketing ethics case studies.

• Global Marketing: Global market trends, global market opportunities, and global market challenges. Global market entry, global market expansion, and global market segmentation. Global market research, global marketing strategy, and global marketing implementation.

경력 경로

The Executive Development Programme in Strategic Marketing focuses on the roles driving growth and innovation in today's digital-first world. This section highlights the growing demand for strategic marketing professionals in the UK with a 3D pie chart showcasing the distribution of roles in the industry. 1. Marketing Manager: This role leads the overall marketing strategy for an organisation, directing various marketing initiatives to meet business objectives. 2. Digital Marketing Specialist: These professionals excel in driving online presence and conversions, employing various digital channels and tactics to reach target audiences. 3. Content Marketing Manager: The steward of a brand's voice and story, this role involves planning, creating, and managing content across various platforms to engage customers and drive growth. 4. Product Marketing Manager: Connecting product development and marketing, these professionals ensure successful product launches and ongoing go-to-market strategies. 5. SEO Specialist: Focused on improving website visibility, these experts analyse and optimise search algorithms to increase organic traffic and conversions. 6. Social Media Manager: A key role in managing brand reputation, social media managers develop and execute social media strategies to foster customer relationships and brand awareness. Embark on a rewarding career journey in strategic marketing with our Executive Development Programme, designed for ambitious professionals looking to lead in a competitive, data-driven world. The programme's flipped classroom approach allows for collaborative learning, blending hands-on experience and expert guidance for optimal results.

입학 요건

  • 주제에 대한 기본 이해
  • 영어 언어 능숙도
  • 컴퓨터 및 인터넷 접근
  • 기본 컴퓨터 기술
  • 과정 완료에 대한 헌신

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과정 상태

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  • 공식 자격에 보완적

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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC MARKETING WITH FLIPPED CLASSROOMS
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학습자 이름
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London School of International Business (LSIB)
수여일
05 May 2025
블록체인 ID: s-1-a-2-m-3-p-4-l-5-e
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