Professional Certificate in Negotiation for Media Executives
-- ViewingNowThe Professional Certificate in Negotiation for Media Executives is a comprehensive course designed to enhance the negotiation skills of media professionals. This program is crucial in today's media industry, where effective negotiation can significantly impact business deals, partnerships, and revenue generation.
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Unit 1: Introduction to Negotiation for Media Executives – This unit will provide an overview of the negotiation process, its importance in media executive roles, and key concepts and terminologies.
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Unit 2: Preparing for a Negotiation – This unit will cover the essential steps in preparing for a negotiation, including research, setting objectives, and developing negotiation strategies.
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Unit 3: Communication and Influence Skills for Negotiators – This unit will focus on effective communication strategies, including active listening, persuasion, and building rapport.
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Unit 4: BATNA and ZOPA Analysis – This unit will teach the importance of understanding your Best Alternative to a Negotiated Agreement (BATNA) and Zone of Possible Agreement (ZOPA) in a negotiation.
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Unit 5: Dealing with Difficult Negotiators – This unit will provide strategies for dealing with difficult negotiators, including those who are aggressive, passive, or unreasonable.
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Unit 6: Negotiating Contracts and Agreements in Media – This unit will focus on the specifics of negotiating contracts and agreements in the media industry, including licensing, distribution, and talent agreements.
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Unit 7: Cross-Cultural Negotiation for Global Media Executives – This unit will cover the challenges and opportunities of negotiating across different cultures and how to adapt negotiation strategies accordingly.
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Unit 8: Ethics in Negotiation – This unit will explore the ethical considerations of negotiation, including honesty, transparency, and fairness.
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Unit 9: Leveraging Technology in Negotiation – This unit will cover the role of technology in negotiation, including virtual negotiation tools and data analytics.&
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