Executive Development Programme in Brand Reformation for Growth
-- ViewingNowThe Executive Development Programme in Brand Reformation for Growth is a certificate course designed to empower professionals with the skills necessary to drive business growth through effective branding strategies. This program is crucial in today's dynamic business environment, where branding has become a critical factor in achieving commercial success.
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⢠Brand Audit: Understanding the current brand positioning, target audience, and competitors.
⢠Market Research: Identifying market trends, opportunities, and threats for brand growth.
⢠Brand Strategy: Developing a strategic roadmap for brand reformation, including vision, mission, and values.
⢠Brand Identity: Defining the visual and verbal elements of the brand, including logo, color palette, tone of voice, and messaging.
⢠Brand Positioning: Establishing a unique and relevant position in the market, including target audience and value proposition.
⢠Brand Experience: Designing a consistent and memorable brand experience across all touchpoints, including products, services, and communication channels.
⢠Brand Communication: Developing a clear and effective communication strategy, including content creation, social media, and PR.
⢠Brand Measurement: Establishing metrics and KPIs to measure the success of brand reformation, including brand awareness, perception, and loyalty.
⢠Brand Leadership: Building a strong brand culture and leadership team to drive brand growth and sustainability.
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