Global Certificate in Small Business Digital Business Strategy
-- ViewingNowThe Global Certificate in Small Business Digital Business Strategy is a crucial course designed to meet the growing industry demand for digital expertise in small businesses. This certificate course emphasizes the importance of digital transformation in today's business landscape, empowering learners with the necessary skills to drive growth and innovation.
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⢠Digital Business Strategy Foundation: Understanding the digital landscape, digital transformation, and the importance of a strong digital business strategy.
⢠Digital Marketing Fundamentals: Key concepts and best practices in search engine optimization (SEO), social media marketing, email marketing, and content marketing.
⢠Website Development and Optimization: Designing, developing, and optimizing a business website for user experience, conversion rate optimization, and search engine ranking.
⢠E-commerce and Online Sales: Setting up and managing an online store, payment gateways, shipping, and customer service.
⢠Data Analysis and Insights: Utilizing data analytics tools to measure and improve digital marketing performance, sales, and customer engagement.
⢠Customer Relationship Management (CRM): Implementing and managing a CRM system to improve customer engagement, loyalty, and retention.
⢠Digital Advertising and Paid Media: Key concepts and best practices in pay-per-click (PPC) advertising, social media advertising, and display advertising.
⢠Security and Compliance: Ensuring data security, protecting customer information, and complying with relevant regulations and standards.
⢠Emerging Trends and Future of Digital Business: Staying up-to-date with the latest trends and innovations in digital business, including artificial intelligence (AI), machine learning, and the Internet of Things (IoT).
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