Advanced Certificate in Facebook Community Engagement Secrets
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⢠Unit 1: Understanding Facebook Communities: primary and secondary groups, Facebook algorithms, community management best practices
⢠Unit 2: Building a Strong Facebook Community: creating engaging content, fostering community growth, using Facebook Insights
⢠Unit 3: Moderating Facebook Communities: setting community guidelines, handling conflicts, reporting policy violations
⢠Unit 4: Leveraging Facebook Ads for Community Engagement: creating effective ads, targeting strategies, analyzing ad performance
⢠Unit 5: Utilizing Facebook Live and Video Content: live streaming best practices, creating engaging video content, measuring video performance
⢠Unit 6: Measuring and Analyzing Facebook Community Engagement: key performance indicators, using third-party tools, tracking engagement trends
⢠Unit 7: Integrating Facebook Communities with Other Social Media Channels: cross-promotion strategies, aligning messaging, analyzing cross-channel engagement
⢠Unit 8: Building a Crisis Management Plan for Facebook Communities: identifying potential crises, creating a response plan, debriefing and learning from crises
⢠Unit 9: Developing a Content Strategy for Facebook Communities: content planning and scheduling, measuring content performance, iterating and improving content strategy
⢠Unit 10: Leveraging Facebook Groups for Business: creating and managing business groups, integrating with Facebook Pages, measuring group success
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