Professional Certificate in Traffic & UX: Enhanced Conversions
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⢠User Experience (UX) Fundamentals: Understanding the basics of user experience, including user research, usability testing, and information architecture.
⢠Traffic Generation Strategies: Exploring various methods to drive high-quality traffic to a website, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
⢠Conversion Rate Optimization (CRO): Learning how to analyze and improve website conversion rates, including A/B testing, user flow optimization, and landing page optimization.
⢠UX Design for Conversions: Understanding how to design user interfaces that are optimized for conversions, including call-to-action (CTA) design, form optimization, and mobile UX design.
⢠Analytics for Traffic and UX: Learning how to use analytics tools to measure and improve website traffic and user experience, including Google Analytics, heatmaps, and session recordings.
⢠Psychology of User Behavior: Exploring the psychological principles that influence user behavior, such as cognitive biases, heuristics, and emotional design.
⢠Accessibility and Inclusive Design: Understanding the importance of accessibility and inclusive design in traffic and UX optimization, including web content accessibility guidelines (WCAG) and user personas.
⢠Ethics in Traffic and UX: Discussing the ethical considerations in traffic and UX optimization, such as user privacy, data security, and transparency.
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