Professional Certificate in SEO and Business Development
-- ViewingNowThe Professional Certificate in SEO and Business Development is a comprehensive course designed to equip learners with the essential skills required to excel in the digital marketing industry. This course emphasizes the importance of Search Engine Optimization (SEO) and its role in driving business growth and development.
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⢠Fundamentals of SEO: Introduction to search engine optimization, including an overview of best practices, keyword research, and on-page optimization.
⢠Technical SEO: Exploring technical aspects of SEO such as website architecture, mobile optimization, site speed, and XML sitemaps.
⢠Link Building: Strategies for building high-quality backlinks, including content marketing, outreach, and digital PR.
⢠Local SEO: Optimizing local business listings, Google My Business, and online reviews for local search.
⢠Analytics and Reporting: Utilizing tools like Google Analytics and Search Console to track and analyze SEO performance.
⢠Content Marketing and SEO: Creating and optimizing content to attract and engage users, including blog posts, videos, and infographics.
⢠Social Media and SEO: Leveraging social media for SEO, including social signals and social sharing.
⢠SEO for E-commerce: Best practices for optimizing e-commerce websites, including product pages, category pages, and user experience.
⢠Advanced SEO Strategies: Exploring advanced SEO techniques, such as schema markup, voice search, and international SEO.
⢠Business Development and SEO: Aligning SEO efforts with business development goals, including lead generation, conversion rate optimization, and customer acquisition.
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